Press Releases

kemp little advises webgains on its sale to ad pepper media

June 2006

Kemp Little LLP, the leading UK technology law firm, advised Webgains Limited, one of the fastest growing Affiliate Marketing Networks, on its sale to ad pepper media, the international interactive media and direct marketing solutions and services provider.

Webgains, founded in 2005, focuses on providing merchants and affiliates a unique mix of proprietary state of the art Affiliate Marketing technology and world-class customer service. The Webgains technology - which was designed as a highly scalable platform - brings to ad pepper media the fruits of over 5 years experience in the affiliate marketing industry, including cookieless tracking technology, data aggregation, anti-fraud mechanisms and a highly sophisticated reporting system.

Charles Claisse, a partner in the corporate group, led the team and was assisted by Sarah Seddon.

Charles commented "I was delighted to work with Robert again and be introduced to Peter. Working to a tight timetable, made possible by the approach taken by Robert and Peter, the transaction fulfilled the objectives of everyone involved. Robert and Peter will continue to be closely involved in the business and I'm sure that they will make a great success of it, particularly given the opportunities presented by being part of ad pepper."

Robert commented "We were very impressed with Charles' professionalism and ability to get the deal done on time and to budget."

Eversheds acted for ad pepper.

- ENDS -

For further information, please contact:

Kemp Little LLP
Charles Claisse (020) 7710 1626
email: charles.claisse@kemplittle.com

About Kemp Little LLP:

Kemp Little LLP is a leading technology law firm dedicated to commercial, corporate and employment legal work for business and technology clients.

The firm's core attributes are:

technical excellence: Kemp Little has won numerous awards for technical excellence in the last five years;
innovation in legal services: Kemp Little is the first UK law firm LLP and the first firm to launch a client WIP (work in progress) extranet to enable clients to see real time 'what's on the clock'.

The firm is located at:
Cheapside House
138 Cheapside
London EC2V 6BJ
Tel: 020 7600 8080
Fax: 020 7600 7878