Convergence

Convergence has been argued as a classically Humpty Dumpty word - “it means just what you want it to mean”. In business terms, it’s Moore’ Law (computer power doubling every 18 months or so) bringing about the coalescence of four previously distinct industries:

Media and entertainment
Software and computing
Consumer electronics
Communications

More analytically, envisaging three silos of content, transmission and terminals, then it is convergence within, and between, each stack which leads to:

Content and services - digitisation of information
Transmission - broader bandwidth as wire, wireless, broadband, satellite and the Internet all get faster and intersect and Satellite
Terminals - interchangability of TV, gaming console, PC/Laptop, mobile handset/PDA and Mp3 player [see Mobile and Digital Media]

The Internet continues to drive the agenda in the converged world [see Digital Commerce]. Web 2.0 is driving structural change at an increasingly faster pace, forcing businesses to adapt more quickly to survive and thrive.

From advertising (see Digital Agencies) and Search & Display through new distribution (see IPTV) to equipment we continue to be at the forefront of developments, representing companies on convergence.

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