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Digital Agencies

A brand’s digital strategy is ever more important. In the converged world and advertising is a key monetiser of the digital presence of any business.

By blending our first rate commercial technology, intellectual property, advertising/marketing and digital media legal skills, we provide focused advice to supplier agencies and their business clients as they seek to maximise the value of their on-line operations.

Key areas of our expertise include:

Development of digital presence:

Advising on website and microsite development and hosting terms
Assisting with domain names selection, registration, maintenance and protection
Agreements for search marketing and optimisation

Advertising and marketing:

Terms for affiliate marketing programmes
Contracting for online, SMS and MMS, iTV, viral, in-game, and print and broadcast product and services advertising and promotions
Advising on sponsorship, endorsement and merchandising arrangements

Intellectual property protection:

Understand and invoke brand strategy
Achieve value from the brand
Associated trade marks
Implementation of policing and enforcement programmes

Regulatory compliance:

Assisting with clearance of promotional copy and content for all media
Advising on compliance with the various statutory and self regulatory regimes
Liaising with regulatory authorities

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