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Digital Commerce

The growth of digital commerce has been assisted by the takeup of smart phones and tablets and the development of the customer experience online.

Our commercial understanding of digital business models, the range and breadth of our legal expertise and the firm’s technology focus give us a unique understanding of this most dynamic of marketplaces.

Key areas of our expertise include:

Implementing digital commerce operations:

Preparation of terms of use; terms of business, App terms and conditions and digital commerce contract formation
Advising on protection of intellectual property online, in mobile and through IPTV
Advising digital agencies

Operational advice on:

Development and hosting services
Specific online operational features including UGC blogs; wikis; mash-ups; communities; photo and video galleries; downloads; streaming; and transmissions
Issues such as notice and takedown, rights clearance, search and display and search engine optimization
Digital media

Security for digital businesses:

Advising on protection from hacker attack and transaction security
Use of encryption and electronic signatures

Regulatory compliance advice on:

Sector specific regulation where this impacts on digital commerce operations (consumer protection, data protection and marketing/advertising legislation)
Payment systems; taxation of electronic transactions; jurisdiction and related issues; implications of cross border operations; advertising, promotions and lotteries
Application of competition laws to business operating through digital channels

Our recent experience includes:

Acting for GSI Commerce, a leading US e-commerce and interactive marketing services provider (headquartered in the US), on the establishment and ongoing support of its UK operations, including advising on a number of its customer agreements for the outsourcing of the hosting, logistics and fulfilment services for its customers' e-commerce platforms, and for inbound and outbound contact services (support and sales).