digital media

Social networking, video sharing and the value of content for digital commerce has seen the importance of digital media increase. Continuing technology innovation leads to new tools for content owners to distribute their information and new revenue streams flow as a result, such as the emergence of paywalls and micro payments in the online news space.

For many of our clients, their websites are a primary interface with their customers and their online content is a business critical asset.

We advise clients on the regulations that apply to doing business on the internet and how to protect their intellectual property rights in websites, domain names and online content.

Key areas of our expertise include:

Online delivery and distribution:
- Assisting on the supply and acquisition of game, music and film content for multiplatform distribution
- Advising on hosting, ISP services, digital payment mechanisms, electronic cash and internet telephony
- Supporting providers of location based technologies for targeted distribution
- Addressing regulatory issues in interactive entertainment and gaming law
- Advising on commercial structures and revenue share opportunities
- Advising digital agencies and on digital commerce
- Online advertising and branding: we assist brand owners with online marketing and advertising activities including regulatory and ASA issues

Rights in Digital Content:
- Scoping rights in user generated content and open source, software and other works
- Devising licensing and other exploitation programmes
- advising on protection through the use of digital rights management and other content access control tools
- Reviewing intellectual property rights enforcement policies
- Online content and branding: we frequently advise clients on protecting copyright and trade mark rights which exist in online content
- Website scraping, aggregating, cloning and phishing: we assist clients in order to prevent, address and monitor website scraping, aggregating, cloning and phishing activity

Our recent experience includes:

Kemp Little LLP acted for LOVEFiLM on a variety of IP and contractual matters
"Kemp Little gives us exactly what we want from out lawyers - business knowledge, effective solutions and responsive, proportionate advice." (European Counsel, Thomson Reuters)
Advising for the Financial Times Ltd in the negotiation of direct licenses with every stock exchange in the world for the licensing and publication of market data for use in its publications
Advising Thomson Reuters in respect of other transactiona involving TUPE
The team has worked with Thomson Reuters Markets division on its UK acquisition strategy and strategic joint ventures for over 10 years and continues to work with all Thomson Reuters group companies following the 2008 merger
Kemp Little LLP acted for Fox Interactive Media on a range of projects relating to the operations of MySpace in the UK and Europe
Content acquisition and distribution arrangements
Search engine optimisation agreements
Advertising tracking and monitoring structures
Direct and network affiliate arrangements
On-line contracting and licensing issues
Advising on privacy and data security management
Advising clients on online trade mark infringement and passing off disputes
Litigation advice relating to Cybersquatting, scraping and phishing activities

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