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Search & Display advertising

Online advertising is rapidly growing in importance and accounted for 25% of all advertising revenue in 2010 in the UK according to the Internet Advertising Bureau.

We have a thorough grasp of the market, advising website owners, ad servers, advertisers and marketing agencies. We help our clients in setting up and running campaigns and promotions, in joining search engine affiliate programmes, in search engine optimisation and in providing related regulatory advice and commercial contract drafting.

Key areas of our expertise include:

Legal work relating to search engine optimisation services Search engine affiliate programmes “Affiliate” & “competitor” click fraud Regulatory risk analysis of online ad campaigns (looking at consumer protection, gambling and privacy rules)

Advertising copy approval Compliance with the Advertising Standards Agency (ASA) rules (including the extended digital remit of the ASA) Drafting contracts dealing with promotional campaigns

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Kemp Little LLP Solicitors, Cheapside House, 138 Cheapside, London, EC2V 6BJ
Tel: +44 (0) 20 7600 8080    Fax: +44 (0) 20 7600 7878
© 2011 Kemp Little LLP         An Embado.com solution