- At Kemp Little, we are known for our ability to serve the very particular needs of a large but diverse technology client base. Our hands-on industry know-how makes us a good fit with many of the world's biggest technology and digital media businesses, yet means we are equally relevant to companies with a technology bias, in sectors such as professional services, financial services, retail, travel and healthcare.
- Kemp Little specialises in the technology and digital media sectors and provides a range of legal services that are crucial to fast-moving, innovative businesses.Our blend of sector awareness, technical excellence and responsiveness, means we are regularly ranked as a leading firm by directories such as Legal 500, Chambers and PLC Which Lawyer. Our practice areas cover a wide range of legal issues and advice.
- Our Commercial Technology team has established itself as one of the strongest in the UK. We are ranked in Legal 500, Chambers & Partners and PLC Which Lawyer, with four of our partners recommended.
- Our team provides practical and commercial advice founded on years of experience and technical know-how to technology and digital media companies that need to be alert to the rules and regulations of competition law.
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- We work alongside companies, many with disruptive technologies, that seek funding, as well as with the venture capital firms, institutional investors and corporate ventures that want to invest in exciting business opportunities.
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- With a service that is commercial and responsive to our clients needs, you will find our tax advice easy to understand, cost-effective and geared towards maximising your tax benefits.
- At Kemp Little, we advise clients in diverse sectors where technology is fundamental to the ongoing success of their businesses.They include companies that provide technology as a service and businesses where the use of technology is key to their business model, enabling them to bring their product or service to market.
- We bring our commercial understanding of digital business models, our legal expertise and our reputation for delivering high quality, cost-effective services to this dynamic sector.
- Acting for market leaders and market changers within the media industry, we combine in-depth knowledge of the structural technology that underpins content delivery and the impact of digitisation on the rights of producers and consumers.
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- For clients operating in the online sector, our teams are structured to meet their commercial, financing, M&A, competition and regulatory, employment and intellectual property legal needs.
- Our focus on technology makes us especially well positioned to give advice on the legal aspects of digital marketing. We advise on high-profile, multi-channel, cross-border cases and on highly complex campaigns.
- The mobile and telecoms sector is fast changing and hugely dependent on technology advances. We help mobile and wireless and fixed telecoms clients to tackle the legal challenges that this evolving sector presents.
- Whether ERP, Linux or Windows; software or infrastructure as a service in the cloud, in a virtualised environment, or as a mobile or service-oriented architecture, we have the experience to resolve legal issues across the spectrum of commercial computer platforms.
- Our clients trust us to apply our solutions and know-how to help them make the best use of technology in structuring deals, mitigating key risks to their businesses and in achieving their commercial objectives.
- We have extensive experience of advising customers and suppliers in the retail sector on technology development, licensing and supply projects, and in advising on all aspects of procurement and online operations.
- Our years of working alongside diverse software clients have given us an in-depth understanding of the dynamics of the software marketplace, market practice and alternative negotiating strategies.
- Working with direct providers of travel services, including aggregators, facilitators and suppliers of transport and technology, our team has developed a unique specialist knowledge of the sector
- Your life as an entrepreneur is full of daily challenges as you seek to grow your business. One of the key strengths of our firm is that we understand these challenges.
- Kemp Little is trusted by some of the worlds leading luxury brands and some of the most innovative e-commerce retailers changing the face of the industry.
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Facebook launches non-profit fundraiser platform
The end of 2015 saw Facebook launch a new fundraiser product for the US market which allows users to donate to charities without leaving the Facebook platform. There are plans to launch the product in the UK during the course of 2016.
The fundraiser application allows certain non-profits – currently only Mercy Corps, the National Multiple Sclerosis Society and World Wildlife Fund, but expected to increase to 37 non-profits across a range of causes by early this year – to create dedicated fundraising pages to allow Facebook users to donate to a specific charity campaign. Facebook has also updated the “donate” button to make it available on the non-profits’ Facebook pages and posts.
The launch of this platform intrigues us for two reasons: (i) how will it affect the main players in the online donation market, such as JustGiving; and (ii) could this lead to Facebook furthering the technology to compete in the crowdfunding for-profit market?
With respect to the first of the two questions, up until now Facebook and JustGiving have lived together in mutual symbiosis – Facebook users share charitable campaigns on the social media site including a link to a JustGiving page to enable their friends to donate. Both parties profit from this relationship: Facebook receives the social sharing it craves and JustGiving processes the donation. But the relationship is much more important to JustGiving; in 2013, JustGiving recorded £48 million in donations from Facebook sources.
However, with the launch of Facebook’s fundraising platform this relationship is likely to dwindle as Facebook users can now direct their friends to a fundraising page within the Facebook environment. Facebook’s network effect means that if its fundraising platform extends to the majority of major global non-profits, the relevance of JustGiving and other players in the market will diminish.
On the question of expanding the fundraising platform to crowdfunding, Facebook has a history of “platform creep” – creating a new isolated user experience and, depending on its success, expanding and repurposing it across different sectors. An example of this is the original donate button when it launched in 2013; originally purposed just to allow users to donate to non-profits, it was swiftly accompanied by the “buy” button for online shopping. Therefore, it would not be unprecedented behaviour should Facebook decide to extend the fundraising platform into the crowdfunding space.
Crowdfunding market interaction is much like the relationship between social media and online donation platforms as explained above – crowdfunding campaign organisers rely on promotion of their investment opportunities on social media which allows them to reach their target markets. Again much like the JustGiving relationship, should Facebook launch a competitor crowdfunding application it would streamline the user experience by removing the friction of having to exit the Facebook environment to process the investment. Depending on the user, there may also be other efficiencies such as pre-stored payment details on Facebook and instant social media sharing options.
So, for now the situation is very much “watch this space”. But, the battle lines are being drawn for what could turn out to be a momentous shift in the non-profit donation market, perhaps even extending to the for-profit crowdfunding space that makes currently well-known service providers an irrelevance.
For further information, please contact John Alder.
The article above, current at the dates of publication, is for reference purposes only.It does not constitute legal advice and should not be relied upon as such. Specific legal advice about your specific circumstances should always be sought separately before taking any action.