• At Kemp Little, we are known for our ability to serve the very particular needs of a large but diverse technology client base. Our hands-on industry know-how makes us a good fit with many of the world's biggest technology and digital media businesses, yet means we are equally relevant to companies with a technology bias, in sectors such as professional services, financial services, retail, travel and healthcare.
  • Kemp Little specialises in the technology and digital media sectors and provides a range of legal services that are crucial to fast-moving, innovative businesses.Our blend of sector awareness, technical excellence and responsiveness, means we are regularly ranked as a leading firm by directories such as Legal 500, Chambers and PLC Which Lawyer. Our practice areas cover a wide range of legal issues and advice.
  • Our Commercial Technology team has established itself as one of the strongest in the UK. We are ranked in Legal 500, Chambers & Partners and PLC Which Lawyer, with four of our partners recommended.
  • Our team provides practical and commercial advice founded on years of experience and technical know-how to technology and digital media companies that need to be alert to the rules and regulations of competition law.
  • Our Corporate Practice has a reputation for delivering sound legal advice, backed up with extensive industry experience and credentials, to get the best results from technology and digital media transactions.
  • In the fast-changing world of employment law our clients need practical, commercial and cost-effective advice. They get this from our team of employment law professionals.
  • Our team of leading IP advisors deliver cost-effective, strategic and commercial advice to ensure that your IP assets are protected and leveraged to add real value to your business.
  • Our litigation practice advises on all aspects of dispute resolution, with a particular focus on ownership, exploitation and infringement of intellectual property rights and commercial disputes in the technology sector.
  • We have an industry-leading reputation for our outsourcing expertise. Our professionals deliver credible legal advice to providers and acquirers of IT and business process outsourcing (BPO) services.
  • We work alongside companies, many with disruptive technologies, that seek funding, as well as with the venture capital firms, institutional investors and corporate ventures that want to invest in exciting business opportunities.
  • Our regulatory specialists work alongside Kemp Little’s corporate and commercial professionals to help meet their compliance obligations.
  • With a service that is commercial and responsive to our clients’ needs, you will find our tax advice easy to understand, cost-effective and geared towards maximising your tax benefits.
  • At Kemp Little, we advise clients in diverse sectors where technology is fundamental to the ongoing success of their businesses.They include companies that provide technology as a service and businesses where the use of technology is key to their business model, enabling them to bring their product or service to market.
  • We bring our commercial understanding of digital business models, our legal expertise and our reputation for delivering high quality, cost-effective services to this dynamic sector.
  • Acting for market leaders and market changers within the media industry, we combine in-depth knowledge of the structural technology that underpins content delivery and the impact of digitisation on the rights of producers and consumers.
  • We understand the risks facing this sector and work with our clients to conquer those challenges. Testimony to our success is the continued growth in our team of professionals and the clients we serve.
  • We advise at the forefront of the technological intersection between life sciences and healthcare. We advise leading technology and data analytics providers, healthcare institutions as well as manufacturers of medical devices, pharmaceuticals and biotechnological products.
  • For clients operating in the online sector, our teams are structured to meet their commercial, financing, M&A, competition and regulatory, employment and intellectual property legal needs.
  • Our focus on technology makes us especially well positioned to give advice on the legal aspects of digital marketing. We advise on high-profile, multi-channel, cross-border cases and on highly complex campaigns.
  • The mobile and telecoms sector is fast changing and hugely dependent on technology advances. We help mobile and wireless and fixed telecoms clients to tackle the legal challenges that this evolving sector presents.
  • Whether ERP, Linux or Windows; software or infrastructure as a service in the cloud, in a virtualised environment, or as a mobile or service-oriented architecture, we have the experience to resolve legal issues across the spectrum of commercial computer platforms.
  • Our clients trust us to apply our solutions and know-how to help them make the best use of technology in structuring deals, mitigating key risks to their businesses and in achieving their commercial objectives.
  • We have extensive experience of advising customers and suppliers in the retail sector on technology development, licensing and supply projects, and in advising on all aspects of procurement and online operations.
  • Our legal professionals work alongside social media providers and users in relation to the commercial, privacy, data, advertising, intellectual property, employment and corporate issues that arise in this dynamic sector.
  • Our years of working alongside diverse software clients have given us an in-depth understanding of the dynamics of the software marketplace, market practice and alternative negotiating strategies.
  • Working with direct providers of travel services, including aggregators, facilitators and suppliers of transport and technology, our team has developed a unique specialist knowledge of the sector
  • Your life as an entrepreneur is full of daily challenges as you seek to grow your business. One of the key strengths of our firm is that we understand these challenges.
  • Kemp Little is trusted by some of the world’s leading luxury brands and some of the most innovative e-commerce retailers changing the face of the industry.
  • HR Bytes is an exclusive, comprehensive, online service that will provide you with a wide range of practical, insightful and current employment law information. HR Bytes members get priority booking for events, key insight and a range of employment materials for free.
  • FlightDeck is our portal designed especially with start-up and emerging technology businesses in mind to help you get your business up and running in the right way. We provide a free pack of all the things no-one tells you and things they don’t give away to get you started.

AR, VR and online customer engagement - opportunities for the gaming and gambling sectors

The September 2016 KPMG eGaming Summit in the Isle of Man featured presentations from three companies providing online solutions relevant to the gaming and gambling sectors.

These presentations were well received by conference attendees in an industry keen to explore opportunities offered by new technology to build customer engagement and improve the online user experience.

Derivco, a software development company focused on online gaming, spoke about the huge potential for the gaming and gambling sectors to use augmented reality (AR) and virtual reality (VR) to offer exciting new products and services to their customers. The explosion of Pokémon Go has been a game changer for AR, with over 100 million downloads to date, 20 million daily active users and an average of 26 minutes’ gameplay per day, bringing AR to a mass market audience. Smartphone technology now provides an easy way for users to combine real-life and virtual experiences including when the user is out and about. Example uses of AR in a gambling context include real-life playing cards containing a code which can be scanned by a smartphone to download virtual characters, and watching a real-life football match both in person and through the screen of a smartphone displaying match and player data superimposed on the action enabling the user to place bets while watching the game. On the VR side, Derivco has also developed a VR version of roulette. Using Oculus Rift hardware and motion sensor capability, users can see their hands as they place their bets on the roulette table. Looking to future growth, Derivco referred to projections by consultants Digi-Capital for growth of both the VR and AR sectors.

Digi-Capital‘s latest forecast is that businesses will derive $120 billion in revenue from AR and VR by 2020, split $90 billion for AR and $30 billion for VR. VR’s adoption is expected to be more limited given the higher specification (and cost) of the hardware required and a different user environment more suited to a living room, office or seated experience given the constraints of a closed headset but offering an immersive user experience. According to Digi-Capital’s projections, the VR market would focus on core games and 3D films plus niche enterprise users and could have tens of millions of users, with hardware prices similar to console gaming machines. AR’s market would be similar to the smartphone/tablet market, with hundreds of millions of users and hardware prices similar to smartphones and tablets. This large AR user base would be a major revenue source for TV/film, enterprise, advertising and consumer apps and result in significantly increased demand for mobile networks’ voice and data capacity to support AR.

Creative Web 3D spoke about their new product 3D Vegas, where the user creates and personalises an avatar to explore a virtual world, parts of which can be personalised from a choice of dozens of different environments. The user can invite his/her real-world friends to join him/her as avatars in his/her private space within that the virtual world, and would encounter other users’ avatars in the public areas of the virtual world where each avatar can choose whether to interact with or ignore another avatar. The virtual world will include the opportunity to visit virtual stores and casinos of sponsor companies, where users could buy products and engage in gambling through the retailer’s or gambling operator’s real-world site. The 3D Vegas product is expected to offer site sponsors a tremendous opportunity to generate leads and build user engagement with their products.

Kout, a shopping website combined with a gaming activity, gave an overview of its business model. The site offers a wide range of consumer products from well known retailers but with the extra feature that at the check-out stage users are invited to play a game designed by experts in psychology, behavioural science and gamification. Based on the result of the game, users can win a discount on the product being purchased ranging from 1% to 99% of the product value. The user does not pay to participate in the game as Kout has allocated a certain percentage of its share of the retailers’ revenues to fund the discounts. Kout also develops bespoke games to increase user engagement and conversion for brands including Unilever, Philips and the UK National Lottery.

We look forward to watching the development of these companies’ businesses.

Contact our experts for further advice

Stephen McGinley, Susan Biddle