• At Kemp Little, we are known for our ability to serve the very particular needs of a large but diverse technology client base. Our hands-on industry know-how makes us a good fit with many of the world's biggest technology and digital media businesses, yet means we are equally relevant to companies with a technology bias, in sectors such as professional services, financial services, retail, travel and healthcare.
  • Kemp Little specialises in the technology and digital media sectors and provides a range of legal services that are crucial to fast-moving, innovative businesses.Our blend of sector awareness, technical excellence and responsiveness, means we are regularly ranked as a leading firm by directories such as Legal 500, Chambers and PLC Which Lawyer. Our practice areas cover a wide range of legal issues and advice.
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  • Our team provides practical and commercial advice founded on years of experience and technical know-how to technology and digital media companies that need to be alert to the rules and regulations of competition law.
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  • At Kemp Little, we advise clients in diverse sectors where technology is fundamental to the ongoing success of their businesses.They include companies that provide technology as a service and businesses where the use of technology is key to their business model, enabling them to bring their product or service to market.
  • We bring our commercial understanding of digital business models, our legal expertise and our reputation for delivering high quality, cost-effective services to this dynamic sector.
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  • We have extensive experience of advising customers and suppliers in the retail sector on technology development, licensing and supply projects, and in advising on all aspects of procurement and online operations.
  • Our legal professionals work alongside social media providers and users in relation to the commercial, privacy, data, advertising, intellectual property, employment and corporate issues that arise in this dynamic sector.
  • Our years of working alongside diverse software clients have given us an in-depth understanding of the dynamics of the software marketplace, market practice and alternative negotiating strategies.
  • Working with direct providers of travel services, including aggregators, facilitators and suppliers of transport and technology, our team has developed a unique specialist knowledge of the sector
  • Your life as an entrepreneur is full of daily challenges as you seek to grow your business. One of the key strengths of our firm is that we understand these challenges.
  • Kemp Little is trusted by some of the world’s leading luxury brands and some of the most innovative e-commerce retailers changing the face of the industry.
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  • FlightDeck is our portal designed especially with start-up and emerging technology businesses in mind to help you get your business up and running in the right way. We provide a free pack of all the things no-one tells you and things they don’t give away to get you started.

Egaming industry predictions for 2019

Diversity and inclusion in the gambling industry:

Not just in gender, but also in social background, age, disability, race/ethnicity, religion and sexual orientation etc. If ethnicity pay reporting is introduced following the current BEIS consultation, it is likely to be just as revealing and challenging as pay-gap reporting. This is an issue not just for the operators, but also for regulators and suppliers, and means – or should mean – diversity and inclusion amongst consumers, management and staff. The MeToo campaign has raised the stakes here but the incentives for the industry are not just negative, such as fear of sanction and censure. There are potential benefits – in better products, better customer relations, better reputation, a more productive workforce, easier recruitment & better retention of a talented workforce – for those who embrace diversity and foster inclusion.

Social responsibility:

The focus on reducing gambling-related harm will continue. The reduction in FOBT limits is set to take effect from April, with the related 6% increase in gaming duty coming in at the same time: this additional challenge for the land-based industry may see an increased focus on remote gambling. ‘Know your customer’ will continue to be critical, with the announcement of the results of the Gambling Commission’s consultation on age and identity verification, as well as the current consultations on priorities for the next National Responsibility Gambling Strategy and the recipients of industry contributions to research, prevention & treatment, and the imminent consultation on customer interaction. There should be opportunities for innovative use of developing technology both to help operators to identify and interact with those who have, or may be at risk of developing, a gambling problem, and to structure their products and marketing to minimise potential harm, and also to help consumers to gamble safely, including better management of the time and money they spend gambling, blocking advertisements, and obtaining help.


The whistle-to-whistle advertising ban is expected to apply to sports (other than horse & greyhound racing) from the start of the 2019-2020 season. The attention – of operators, regulators and campaigners – may now switch to other media, including online and mobile. The winners in the ongoing battle to win and retain customers who can gamble safely are likely to be those who target their advertising most effectively rather than relying on what is perceived as saturation coverage.

And of course the elephant in the room at the time of writing – Brexit, and consequent relocation of operators who need an EU base & licence to benefit from free movement of services, as well as the more general impact of Brexit on available work force, economic growth etc etc. And if there is a change of government, we may see a compulsory levy and a ban on credit card betting.


These predictions were previously published in EGR 

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