• At Kemp Little, we are known for our ability to serve the very particular needs of a large but diverse technology client base. Our hands-on industry know-how makes us a good fit with many of the world's biggest technology and digital media businesses, yet means we are equally relevant to companies with a technology bias, in sectors such as professional services, financial services, retail, travel and healthcare.
  • Kemp Little specialises in the technology and digital media sectors and provides a range of legal services that are crucial to fast-moving, innovative businesses.Our blend of sector awareness, technical excellence and responsiveness, means we are regularly ranked as a leading firm by directories such as Legal 500, Chambers and PLC Which Lawyer. Our practice areas cover a wide range of legal issues and advice.
  • Our Commercial Technology team has established itself as one of the strongest in the UK. We are ranked in Legal 500, Chambers & Partners and PLC Which Lawyer, with four of our partners recommended.
  • Our team provides practical and commercial advice founded on years of experience and technical know-how to technology and digital media companies that need to be alert to the rules and regulations of competition law.
  • Our Corporate Practice has a reputation for delivering sound legal advice, backed up with extensive industry experience and credentials, to get the best results from technology and digital media transactions.
  • In the fast-changing world of employment law our clients need practical, commercial and cost-effective advice. They get this from our team of employment law professionals.
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  • Our litigation practice advises on all aspects of dispute resolution, with a particular focus on ownership, exploitation and infringement of intellectual property rights and commercial disputes in the technology sector.
  • We have an industry-leading reputation for our outsourcing expertise. Our professionals deliver credible legal advice to providers and acquirers of IT and business process outsourcing (BPO) services.
  • We work alongside companies, many with disruptive technologies, that seek funding, as well as with the venture capital firms, institutional investors and corporate ventures that want to invest in exciting business opportunities.
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  • At Kemp Little, we advise clients in diverse sectors where technology is fundamental to the ongoing success of their businesses.They include companies that provide technology as a service and businesses where the use of technology is key to their business model, enabling them to bring their product or service to market.
  • We bring our commercial understanding of digital business models, our legal expertise and our reputation for delivering high quality, cost-effective services to this dynamic sector.
  • Acting for market leaders and market changers within the media industry, we combine in-depth knowledge of the structural technology that underpins content delivery and the impact of digitisation on the rights of producers and consumers.
  • We understand the risks facing this sector and work with our clients to conquer those challenges. Testimony to our success is the continued growth in our team of professionals and the clients we serve.
  • We advise at the forefront of the technological intersection between life sciences and healthcare. We advise leading technology and data analytics providers, healthcare institutions as well as manufacturers of medical devices, pharmaceuticals and biotechnological products.
  • For clients operating in the online sector, our teams are structured to meet their commercial, financing, M&A, competition and regulatory, employment and intellectual property legal needs.
  • Our focus on technology makes us especially well positioned to give advice on the legal aspects of digital marketing. We advise on high-profile, multi-channel, cross-border cases and on highly complex campaigns.
  • The mobile and telecoms sector is fast changing and hugely dependent on technology advances. We help mobile and wireless and fixed telecoms clients to tackle the legal challenges that this evolving sector presents.
  • Whether ERP, Linux or Windows; software or infrastructure as a service in the cloud, in a virtualised environment, or as a mobile or service-oriented architecture, we have the experience to resolve legal issues across the spectrum of commercial computer platforms.
  • Our clients trust us to apply our solutions and know-how to help them make the best use of technology in structuring deals, mitigating key risks to their businesses and in achieving their commercial objectives.
  • We have extensive experience of advising customers and suppliers in the retail sector on technology development, licensing and supply projects, and in advising on all aspects of procurement and online operations.
  • Our legal professionals work alongside social media providers and users in relation to the commercial, privacy, data, advertising, intellectual property, employment and corporate issues that arise in this dynamic sector.
  • Our years of working alongside diverse software clients have given us an in-depth understanding of the dynamics of the software marketplace, market practice and alternative negotiating strategies.
  • Working with direct providers of travel services, including aggregators, facilitators and suppliers of transport and technology, our team has developed a unique specialist knowledge of the sector
  • Your life as an entrepreneur is full of daily challenges as you seek to grow your business. One of the key strengths of our firm is that we understand these challenges.
  • Kemp Little is trusted by some of the world’s leading luxury brands and some of the most innovative e-commerce retailers changing the face of the industry.
  • HR Bytes is an exclusive, comprehensive, online service that will provide you with a wide range of practical, insightful and current employment law information. HR Bytes members get priority booking for events, key insight and a range of employment materials for free.
  • FlightDeck is our portal designed especially with start-up and emerging technology businesses in mind to help you get your business up and running in the right way. We provide a free pack of all the things no-one tells you and things they don’t give away to get you started.
  • Susan Biddle
    • Contact

      • 020 7710 1607
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  • IT agreements for the gambling sector
  • Joint venture and co-operation agreements 
  • White label agreements for gambling
  • IT outsourcing agreements
  • Agreements relating to the ownership and exploitation of copyright
  • Promotional competitions and prize draws
  • General commercial agreements

Susan Biddle

Legal Consultant


Susan provides commercial, IP and IT advice to a variety of businesses, particularly those in the online/mobile gambling, retail, leisure, technology and media sectors. Clients in the gambling sector include those offering casino games, poker rooms, betting services and bingo, software developers, and those providing essential back office services. She also advises both gambling operators and brand owners on white-labelling arrangements for remote gambling. Her detailed understanding of the particular needs of the gambling sector, together with her long experience of complex IT and commercial projects, is a powerful combination for her clients, who range from listed multi-national companies to early stage new businesses. She has particular experience in advising on the revenue sharing and exclusivity supply arrangements which are often key to contracts in the online/mobile gambling sector. She is an active member of the GB Gambling Commission's invitation-only industry lawyers group, and is regularly quoted by online gambling publications such as eGaming Review, Gambling Compliance and Online Gambling Lawyer (previously World Online Gambling Law Reports).  

Susan advises clients in all sectors on prize draws and promotional competitions, ensuring these fall outside or comply with the relevant gambling regulatory regimes and also comply with advertising codes, data protection legislation and relevant social media requirements. Her experience of the issues enables her to combine a practical commercial approach with the speedy response often required for this advice.

She also advises a wide range of businesses on IT and commercial contracts, content supply arrangements, and structuring and implementing contractual and commercial joint ventures and industry-wide co-operation agreements.

Susan is co-author of the IT contracts chapter of the Encyclopaedia of IT Law.

Representative work:

  • Advising major gambling operators on agreements for the provision of software and services for online and mobile casino, poker and bingo games, including for international expansion
  • Acting for gambling operators and software suppliers on agreements for back office systems and services to support online and telephone gambling businesses
  • Advising trade associations in a wide variety of industries on contractual joint ventures with their members
  • Advising household name retailers, a utility companies, a large UK insurer, a global aerospace company, national and international manufacturers and others on promotional competitions and prize draws
  • Advising private sector customers on large-scale IT outsourcing agreements
  • Advising international news agencies on agreements for the provision of information services