Aggregated data
Businesses may wish to rely on anonymised data to inform forecasting and management decisions.
As a starting point, it will be important to get anonymisation right. As there is inconsistency in the rules among EEA member states, this may mean that what is anonymised data in the UK will not necessarily be anonymised data in Spain. Generally, if any data element can link back to the individual and allows for reidentification, the data may not be anonymous but merely pseudonymous.
There may be instances where pseudonymisation will suffice, however, the limits on the use of such data will be greater.
Share this blog
Alex Dittel is a data protection & privacy senior associate
Share this Blog
- Adtech & martech
- Agile
- Artificial intelligence
- EBA outsourcing
- Brexit
- Cloud computing
- Complex & sensitive investigations
- Connectivity
- Cryptocurrencies & blockchain
- Cybersecurity
- Data analytics & big data
- Data breaches
- Data rights
- Digital commerce
- Digital content risk
- Digital health
- Digital media
- Digital infrastructure & telecoms
- Emerging businesses
- Financial services
- Fintech
- Gambling
- GDPR
- KLick DPO
- KLick Trade Mark
- Open banking
- Retail
- SMCR
- Software & services
- Sourcing
- Travel