• At Kemp Little, we are known for our ability to serve the very particular needs of a large but diverse technology client base. Our hands-on industry know-how makes us a good fit with many of the world's biggest technology and digital media businesses, yet means we are equally relevant to companies with a technology bias, in sectors such as professional services, financial services, retail, travel and healthcare.
  • Kemp Little specialises in the technology and digital media sectors and provides a range of legal services that are crucial to fast-moving, innovative businesses.Our blend of sector awareness, technical excellence and responsiveness, means we are regularly ranked as a leading firm by directories such as Legal 500, Chambers and PLC Which Lawyer. Our practice areas cover a wide range of legal issues and advice.
  • Our Commercial Technology team has established itself as one of the strongest in the UK. We are ranked in Legal 500, Chambers & Partners and PLC Which Lawyer, with four of our partners recommended.
  • Our team provides practical and commercial advice founded on years of experience and technical know-how to technology and digital media companies that need to be alert to the rules and regulations of competition law.
  • Our Corporate Practice has a reputation for delivering sound legal advice, backed up with extensive industry experience and credentials, to get the best results from technology and digital media transactions.
  • In the fast-changing world of employment law our clients need practical, commercial and cost-effective advice. They get this from our team of employment law professionals.
  • Our team of leading IP advisors deliver cost-effective, strategic and commercial advice to ensure that your IP assets are protected and leveraged to add real value to your business.
  • Our litigation practice advises on all aspects of dispute resolution, with a particular focus on ownership, exploitation and infringement of intellectual property rights and commercial disputes in the technology sector.
  • We have an industry-leading reputation for our outsourcing expertise. Our professionals deliver credible legal advice to providers and acquirers of IT and business process outsourcing (BPO) services.
  • We work alongside companies, many with disruptive technologies, that seek funding, as well as with the venture capital firms, institutional investors and corporate ventures that want to invest in exciting business opportunities.
  • Our regulatory specialists work alongside Kemp Little’s corporate and commercial professionals to help meet their compliance obligations.
  • With a service that is commercial and responsive to our clients’ needs, you will find our tax advice easy to understand, cost-effective and geared towards maximising your tax benefits.
  • At Kemp Little, we advise clients in diverse sectors where technology is fundamental to the ongoing success of their businesses.They include companies that provide technology as a service and businesses where the use of technology is key to their business model, enabling them to bring their product or service to market.
  • We bring our commercial understanding of digital business models, our legal expertise and our reputation for delivering high quality, cost-effective services to this dynamic sector.
  • Acting for market leaders and market changers within the media industry, we combine in-depth knowledge of the structural technology that underpins content delivery and the impact of digitisation on the rights of producers and consumers.
  • We understand the risks facing this sector and work with our clients to conquer those challenges. Testimony to our success is the continued growth in our team of professionals and the clients we serve.
  • We advise at the forefront of the technological intersection between life sciences and healthcare. We advise leading technology and data analytics providers, healthcare institutions as well as manufacturers of medical devices, pharmaceuticals and biotechnological products.
  • For clients operating in the online sector, our teams are structured to meet their commercial, financing, M&A, competition and regulatory, employment and intellectual property legal needs.
  • Our focus on technology makes us especially well positioned to give advice on the legal aspects of digital marketing. We advise on high-profile, multi-channel, cross-border cases and on highly complex campaigns.
  • The mobile and telecoms sector is fast changing and hugely dependent on technology advances. We help mobile and wireless and fixed telecoms clients to tackle the legal challenges that this evolving sector presents.
  • Whether ERP, Linux or Windows; software or infrastructure as a service in the cloud, in a virtualised environment, or as a mobile or service-oriented architecture, we have the experience to resolve legal issues across the spectrum of commercial computer platforms.
  • Our clients trust us to apply our solutions and know-how to help them make the best use of technology in structuring deals, mitigating key risks to their businesses and in achieving their commercial objectives.
  • We have extensive experience of advising customers and suppliers in the retail sector on technology development, licensing and supply projects, and in advising on all aspects of procurement and online operations.
  • Our legal professionals work alongside social media providers and users in relation to the commercial, privacy, data, advertising, intellectual property, employment and corporate issues that arise in this dynamic sector.
  • Our years of working alongside diverse software clients have given us an in-depth understanding of the dynamics of the software marketplace, market practice and alternative negotiating strategies.
  • Working with direct providers of travel services, including aggregators, facilitators and suppliers of transport and technology, our team has developed a unique specialist knowledge of the sector
  • Your life as an entrepreneur is full of daily challenges as you seek to grow your business. One of the key strengths of our firm is that we understand these challenges.
  • Kemp Little is trusted by some of the world’s leading luxury brands and some of the most innovative e-commerce retailers changing the face of the industry.
  • HR Bytes is an exclusive, comprehensive, online service that will provide you with a wide range of practical, insightful and current employment law information. HR Bytes members get priority booking for events, key insight and a range of employment materials for free.
  • FlightDeck is our portal designed especially with start-up and emerging technology businesses in mind to help you get your business up and running in the right way. We provide a free pack of all the things no-one tells you and things they don’t give away to get you started.


Developing technologies and changing regulatory regimes are integral to the gambling sector, both for maintaining existing business and expanding into new geographic markets and technologies. Whether you’re looking at e-sports or know your client compliance, self-exclusion systems or social gaming, technology is key. White-labelling, revenue sharing, and exclusive supply commitments continue to be relevant to business models. The imminent new EU anti-money laundering and data protection obligations will impact gambling businesses for whom customer data is a critical asset.

In competitive markets, promotional competitions and prize draws are increasingly used by businesses in all sectors to attract new customers and reward existing ones – but care must be taken that these do not constitute illegal gambling.

What we do

Our gambling team works with our data protection, financial services, corporate, commercial, IPtechnology disputes and employment teams to provide a holistic services to gambling operators and their suppliers.

Our services include:

  • Advising on IT agreements for strategic systems for remote (including online and mobile) gambling
  • Advising on commercial contracts for remote and bricks and mortar businesses, including supply chain, white labelling and payment processing
  • Advice on requirements for operating licences in Great Britain
  • Management and exploitation of your customer database, including data security and compliance
  • Setting up business in the UK, including corporate structure, funding and tax
  • Advice on acquisitions and disposals
  • Liaising with our network of foreign lawyers on international expansion including compliance, set-up and tax

We also advise businesses in all sectors on promotional competitions and prize draws, ensuing that these do not constitute illegal gambling as well as advising on compliance with data protection, advertising and social media requirements.

Our services include:

  • Advising on structuring promotions to avoid relevant gambling regulatory regimes
  • Preparing terms and conditions and related privacy policies
  • Liaising with our network of foreign lawyers on cross-border promotions

Track record

Typical work for the team includes:

  • Advising international operators on key systems licence and services agreements for casino, poker and bingo games and sports betting
  • Preparing template agreements to facilitate major operators’ international expansion into new markets
  • Advising operators and suppliers on agreements for supply of back office systems
  • Advising early-stage gambling businesses on corporate structure and choice of jurisdiction
  • White-label agreements for operators and retailers
  • Opinions on licensing requirements in Great Britain
  • Preparing red/amber/green score sheets for the commercial and marketing teams of major retail businesses to use to assess risk and when to consult their in-house lawyers or external advisers

To find out more about gambling please read our latest articles and press coverage, where our gambling experts have commented, below: