Everything you want to know about retail
Digital innovation is flourishing in the retail sector. Bricks and mortar retailers are adopting all sorts of engaging in-store solutions and back office, internet enabled systems that use RFID, geo-location, the Internet of Things, VR and data analytics amongst others to deliver a great customer experience online and in shop. Indeed, for many luxury brands, online has become the ultimate shop window, their biggest store.
Successful digital retailing goes deep into the supply chain – inventory, warehousing, planning, logistics, partnering – and raises complex questions around cross-border trading, data protection, liabilities and compliance. Our expert retail lawyers understand and can assist with all of these supply chain concerns. We also understand both sides of the coin, advising retailers and vendors about the legal implications of introducing digital solutions, licensing and online operations.
Of course, household names and high-end brands alike have always had to battle with passing off, fake goods and copycat designs. Our team specialises in design, trade mark and copyright litigation as well as IP protection and enforcement; we’ll help you respond appropriately to infractions and infringements. We’ll also help with employment issues, particularly where you want to bring in senior talent from another country and need to navigate the immigration process.
View our Retail Reconsidered series of articles and case studies here.