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It used to be said that half the money spent on advertising was wasted (and no-one knew which half). Today, marketeers have a cornucopia of digital tools (social media, geo-location, data analytics, audience segmentation) that allow them to personalise messages, fine tune campaigns on the fly and track every impact of their work. The creative team can really let rip. But technology and legislation change fast; advertising and marketing teams must be up to speed with the implications of multichannel digital and out of home campaigns, cross-border promotions, data protection issues and protecting brand integrity online and off.

Our team has a deep understanding of the legal aspects of using technology in advertising and marketing. We can advise on everything from the legal aspects of a specific piece of creative work to ad-targeting technology, from responding to CMA/ASA enquiries to everyday employment matters, from selling ad space to buying an agency business.

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Calum MurrayCalum Murray is a commercial technology partner View the team

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16 October 2020 All is not fair in love and a pandemic aka. Why the COE is concerned about “Big Brother” processing

1 October 2020 A Real-Time Bid to Restore Trust in Online Advertising: DMA’s Seven-Step Ad Tech and Other Industry Initiatives

25 September 2020 Brexit: Walking the tight rope of adequacy

8 September 2020 Key changes to the rules for advertising gambling from 1 October

19 August 2020 Retailers use influencer marketing while commercial photo shoots are shut down

21 July 2020 Schrems II: No point in panicking

10 July 2020 Mobile Video Games opportunities during the Coronavirus pandemic and beyond

21 May 2020 New French online harms law: the regulatory landscape for online platforms becomes increasingly treacherous

29 April 2020 Suspension of gambling advertising on TV and radio during lockdown

27 April 2020 Betting on E-sports

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Kemp Little LLP is a limited liability partnership registered in England and Wales (registered number OC300242) and is authorised and regulated by the Solicitors Regulation Authority. Its registered office is 138 Cheapside, London EC2V 6BJ. The SRA Standards and Regulations can be accessed by clicking here.

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        • Business restructuring and reorganisation
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