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It used to be said that half the money spent on advertising was wasted (and no-one knew which half). Today, marketeers have a cornucopia of digital tools (social media, geo-location, data analytics, audience segmentation) that allow them to personalise messages, fine tune campaigns on the fly and track every impact of their work. The creative team can really let rip. But technology and legislation change fast; advertising and marketing teams must be up to speed with the implications of multichannel digital and out of home campaigns, cross-border promotions, data protection issues and protecting brand integrity online and off.

Our team has a deep understanding of the legal aspects of using technology in advertising and marketing. We can advise on everything from the legal aspects of a specific piece of creative work to ad-targeting technology, from responding to CMA/ASA enquiries to everyday employment matters, from selling ad space to buying an agency business.

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Calum MurrayCalum Murray is a commercial technology partner View the team

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24 October 2018 The price is right: new guidance ahead of Black Friday promotions

9 July 2018 Facebook Germany case, social media and digital advertising

1 May 2018 GDPR and influencer marketing

17 November 2017 A guide to GDPR profiling and automated decision-making

14 November 2017 Facebook advertisers beware: This ruling could change how you use Facebook for marketing

15 July 2015 Adtech and martech deals

In the news

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15 April 2018 GDPR – What it means for Influencer Marketing | One Roof Social Blog

30 August 2017 Why Wealthsimple isn’t suing its UK rival Moneyfarm, for now | Techworld

28 August 2017 Managing the people risk in M&A: How good culture management drives M&A success | Global Banking & Finance Review

9 August 2017 How good culture management drives M&A success | Acquisition Daily

Kemp Little

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Kemp Little

Cheapside House
138 Cheapside
City of London
EC2V 6BJ

020 7600 8080

hello@kemplittle.com

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Kemp Little LLP is a limited liability partnership registered in England and Wales (registered number OC300242) and is authorised and regulated by the Solicitors Regulation Authority. Its registered office is Cheapside House, 138 Cheapside, London EC2V 6BJ. The SRA Handbook can be accessed by clicking here.

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