Having been in the technology sector since the early 90s, I have seen various forms of legal service supply to IT companies. Today, even more than before, understanding technology remains at the heart of formulating legal strategies, commercial and, in particular, IP. Kemp Little has acted as an insightful partner in key technologies, cloud, data and the “internet” of things, which has enabled us, as a team, to drive IP strategies and practices across the organisation and provide greater IP focus.
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Brand, trade mark and IP protection
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Your brand, trade marks and intellectual property are at the core of your business but protecting those assets is whole lot harder in today’s connected digital marketplace. Luxury brands, technology companies, consumer giants – no company is immune from threats of counterfeiting, passing off and other IP infringements. It’s a global problem (counterfeiting represents as much as 2.5 % of world trade) and any remedy must be global in scope.
Prevention is always better than cure. In our long experience of working with leading brands, technology companies and ambitious start-ups means we understand the importance of getting things right at the beginning. As one of a handful of UK law firms with an international trade mark practice we can work with you from initial creation through filing and clearance, protection and enforcement to unlocking and securing value from ongoing management of your brand assets. If something does go wrong, we’re experts in protecting high profile brands from the sale of lookalikes and verifying the authenticity of branded products for resale.
We’re also keen to help you uncover new ways to maximise the value of your IP. Our brand analysis and audit services will give you a fresh perspective on your IP portfolio, helping you to consolidate and grow brand value plus reduce costs wherever possible.
Client quote, Chambers & Partners Guide to to Legal Profession, UK
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They are excellent, with strength in depth relating to technology and data.
" Chambers & Partners Guide to to Legal Profession, UK
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Powerful litigation offering which takes in copyright, design, trade mark and patent disputes. Sophisticated non-contentious offering noted for advice on the IP implications of corporate transactions and licensing arrangements of all kinds. Clients include leaders in financial services and fintech, food and beverages, retail and life sciences.
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The Legal 500 UK
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‘Very strong’ technology and intellectual property team at Kemp Little LLP attract praise for being ‘very knowledgeable and responsive’.
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